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" Developing churn models using data mining techniques and social network analysis "
/Goran Klepac, Robert Kopal and Leo Mršić.
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Isfahan University of Medical Sciences
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| Material Type
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Latin Book
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| Record Number
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108834
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| Doc. No
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36476
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| Language of Document
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English
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| Main Entry
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Klepac, Goran,1972-
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| Title & Author
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Developing churn models using data mining techniques and social network analysis /Goran Klepac, Robert Kopal and Leo Mršić.
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| Publication Statement
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Hershey, PA :: Information Science Reference,, [2015]
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| Page. NO
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xvii, 308 pages ::illustrations ;;26 cm
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| ISBN
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:9781466662889 (hardcover)
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9781466662896 (ebook)
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9781466662919 (print & perpetual access)
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| Bibliographies/Indexes
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Includes bibliographical references (pages 297-303) and index.
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| Subject
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Customer loyalty.
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Consumer satisfaction.
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Data mining.
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| Number
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| Class Number
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HF5415.525
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.K56 2015
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| Added Entry
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Kopal, Robert,1964-
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Mrsic, Leo,1973-
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